aliaDigital · Ecommerce, Marketing, AIaliaDigital · Ecommerce, Marketing, AI
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PROFESSIONAL EXPERIENCE PORTFOLIO

One career.
Different business challenges.

Ecommerce, enterprise systems, processes and project coordination. Explore some of the professional experience Eduardo Contreras brings to aliaDigital.

8 professional experience projects

MC Promos2024–2026
01

IT and digital platforms manager; subsequently, general manager

B2C ecommerce connected to operations

Sales channels, a catalog of more than 20,000 SKUs and supplier connections through APIs.

The challenge
Connect digital channels with product information, suppliers and group processes.
Project contribution
  • Implementation of B2C ecommerce for MC Promos.
  • Supplier API integrations and implementation of a custom ERP in Zoho Creator.
  • Management of IT resources, budgets and technology projects; portal and search visibility improvements.
Experience that supports your project

Ecommerce, catalog integration, custom ERP and project coordination.

B2C ecommerce · APIs · Zoho Creator

Whirlpool Corporation2024–2026
02

D2C Senior Business Analyst

Business and technology for more than 20 D2C stores

Analysis and coordination of technology and process solutions for stores in Latin America.

The challenge
Translate business needs into functional requirements and solutions coordinated with IT and vendors.
Project contribution
  • Requirements gathering and analysis, and documentation of functional specifications.
  • Collaboration with business teams, global IT teams and vendors for more than 20 D2C stores in Latin America.
  • Participation in web projects and integrations with platforms such as VTEX, SAP Commerce Cloud, Sana Commerce and WooCommerce.
Experience that supports your project

Business analysis, functional specifications and coordination between technical and commercial teams.

D2C · VTEX · SAP Commerce Cloud

NUTEC2022–2024
03

Digital Platforms Coordinator

Integrated commerce and enterprise platforms

B2B and B2C commerce for Mexico and the United States, connected to business platforms.

The challenge
Connect digital channels and tools across departments with the existing enterprise environment.
Project contribution
  • Implementation of SAP Hybris B2B and B2C ecommerce for the Fibratec and Bickley business units in Mexico and the United States.
  • Administration of Salesforce CRM and SAP SuccessFactors, integrated with SAP ERP.
Experience that supports your project

Platform integration, ecommerce and coordination of needs across departments.

SAP Hybris · Salesforce · SAP ERP

Moto Repuestos Monterrey2016–2022
04

Digital channels lead

Online sales, marketplaces and operational tools

B2B/B2C channels connected to ERP and expansion across marketplaces.

The challenge
Expand sales channels and connect the digital experience with operational systems and tasks.
Project contribution
  • Implementation of B2B and B2C ecommerce integrated with Microsoft Dynamics AX.
  • Implementation of sales channels on Mercado Libre, Amazon, Walmart and Liverpool, and implementation of Zoho CRM.
  • Development of handheld management and packing verification applications.
Experience that supports your project

Integration of sales channels, CRM, ERP and applications for specific operational tasks.

Dynamics AX · Marketplaces · Zoho CRM

WoodCrafters2014–2016
05

Helpdesk Analyst Developer

Software supporting production lines

Support and development of manufacturing applications, local systems and EDI.

The challenge
Address system needs related to operations and production lines.
Project contribution
  • Support for ERP, local applications and production-line systems.
  • Development and updates of manufacturing and EDI applications using Visual Basic, .NET and SQL.
Experience that supports your project

Operational task analysis, application maintenance and information integration.

.NET · SQL · EDI

MIGESA2011–2013
06

Software developer

Incident management and HR applications

Development of an incident management platform and internal modules.

The challenge
Update service tools and address administrative needs through software.
Project contribution
  • Implementation and development of SAILINE for incident management.
  • Migration from ASP to ASP.NET and development of HR modules.
Experience that supports your project

Application modernization, service workflows and internal systems for different departments.

ASP.NET · SQL · Internal systems

eOne Integrated Business Solutions2011
07

Software developer

ERP module development and support

Work on enterprise system modules and user support.

The challenge
Address ERP platform requirements and specific support needs.
Project contribution
  • ERP module development and support, and support for the client Proalimex.
  • Work with ASP.NET, C# and SQL Server.
Experience that supports your project

Development on existing systems, requirements analysis and application support.

ERP · ASP.NET · C# · SQL Server

Axsis Tecnología2008–2011
08

Software analyst and developer

Enterprise systems, CRM and service management

Application development and leadership of a two-developer team on the MIDAS project.

The challenge
Address business needs through enterprise systems and CRM improvements.
Project contribution
  • Enterprise system analysis and development, and CRM improvements.
  • Leadership of two developers on MIDAS, supporting automotive service and fleets.
Experience that supports your project

Functional analysis, software development and technical coordination.

.NET · CRM · Enterprise systems

These projects reflect Eduardo Contreras's professional roles at the organizations mentioned. Figures describe the scope documented in his career experience.

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WHERE WE WORK

Based in Monterrey.
Serving Mexico remotely.

We are based in Monterrey, Nuevo León, and provide remote services throughout Mexico.

OUR BASE

Monterrey, Nuevo León

OUR COVERAGE

Remote services throughout Mexico

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