
MC Promos2024–2026
01IT and digital platforms manager; subsequently, general manager
B2C ecommerce connected to operations
Sales channels, a catalog of more than 20,000 SKUs and supplier connections through APIs.
- The challenge
- Connect digital channels with product information, suppliers and group processes.
Project contribution
- Implementation of B2C ecommerce for MC Promos.
- Supplier API integrations and implementation of a custom ERP in Zoho Creator.
- Management of IT resources, budgets and technology projects; portal and search visibility improvements.
Experience that supports your projectEcommerce, catalog integration, custom ERP and project coordination.
B2C ecommerce · APIs · Zoho Creator

Whirlpool Corporation2024–2026
02D2C Senior Business Analyst
Business and technology for more than 20 D2C stores
Analysis and coordination of technology and process solutions for stores in Latin America.
- The challenge
- Translate business needs into functional requirements and solutions coordinated with IT and vendors.
Project contribution
- Requirements gathering and analysis, and documentation of functional specifications.
- Collaboration with business teams, global IT teams and vendors for more than 20 D2C stores in Latin America.
- Participation in web projects and integrations with platforms such as VTEX, SAP Commerce Cloud, Sana Commerce and WooCommerce.
Experience that supports your projectBusiness analysis, functional specifications and coordination between technical and commercial teams.
D2C · VTEX · SAP Commerce Cloud

NUTEC2022–2024
03Digital Platforms Coordinator
Integrated commerce and enterprise platforms
B2B and B2C commerce for Mexico and the United States, connected to business platforms.
- The challenge
- Connect digital channels and tools across departments with the existing enterprise environment.
Project contribution
- Implementation of SAP Hybris B2B and B2C ecommerce for the Fibratec and Bickley business units in Mexico and the United States.
- Administration of Salesforce CRM and SAP SuccessFactors, integrated with SAP ERP.
Experience that supports your projectPlatform integration, ecommerce and coordination of needs across departments.
SAP Hybris · Salesforce · SAP ERP

Moto Repuestos Monterrey2016–2022
04Digital channels lead
Online sales, marketplaces and operational tools
B2B/B2C channels connected to ERP and expansion across marketplaces.
- The challenge
- Expand sales channels and connect the digital experience with operational systems and tasks.
Project contribution
- Implementation of B2B and B2C ecommerce integrated with Microsoft Dynamics AX.
- Implementation of sales channels on Mercado Libre, Amazon, Walmart and Liverpool, and implementation of Zoho CRM.
- Development of handheld management and packing verification applications.
Experience that supports your projectIntegration of sales channels, CRM, ERP and applications for specific operational tasks.
Dynamics AX · Marketplaces · Zoho CRM

WoodCrafters2014–2016
05Helpdesk Analyst Developer
Software supporting production lines
Support and development of manufacturing applications, local systems and EDI.
- The challenge
- Address system needs related to operations and production lines.
Project contribution
- Support for ERP, local applications and production-line systems.
- Development and updates of manufacturing and EDI applications using Visual Basic, .NET and SQL.
Experience that supports your projectOperational task analysis, application maintenance and information integration.
.NET · SQL · EDI

MIGESA2011–2013
06Software developer
Incident management and HR applications
Development of an incident management platform and internal modules.
- The challenge
- Update service tools and address administrative needs through software.
Project contribution
- Implementation and development of SAILINE for incident management.
- Migration from ASP to ASP.NET and development of HR modules.
Experience that supports your projectApplication modernization, service workflows and internal systems for different departments.
ASP.NET · SQL · Internal systems

eOne Integrated Business Solutions2011
07Software developer
ERP module development and support
Work on enterprise system modules and user support.
- The challenge
- Address ERP platform requirements and specific support needs.
Project contribution
- ERP module development and support, and support for the client Proalimex.
- Work with ASP.NET, C# and SQL Server.
Experience that supports your projectDevelopment on existing systems, requirements analysis and application support.
ERP · ASP.NET · C# · SQL Server

Axsis Tecnología2008–2011
08Software analyst and developer
Enterprise systems, CRM and service management
Application development and leadership of a two-developer team on the MIDAS project.
- The challenge
- Address business needs through enterprise systems and CRM improvements.
Project contribution
- Enterprise system analysis and development, and CRM improvements.
- Leadership of two developers on MIDAS, supporting automotive service and fleets.
Experience that supports your projectFunctional analysis, software development and technical coordination.
.NET · CRM · Enterprise systems
These projects reflect Eduardo Contreras's professional roles at the organizations mentioned. Figures describe the scope documented in his career experience.